A strategic starting point and focus on performance in everything we do.
When we are given a task, we often ask “why?” before starting the work. We have learned that it is worth going two steps back before diving head-on into the task. We are extremely efficient in our work and this will be reflected in both the delivery time of creative tasks and in the daily operations, where we are flexible and agile. Therefore, our critical approach to the task does not mean that it cannot be solved effectively — it just gets better.
Creativity goes hand in hand with performance.
We have seen countless examples of larger companies, where the creative marketing department is not in close cooperation with the sales department. This has meant that the budgets have been wasted and the frustrations have been high when neither the sales or marketing departments could perform. We want to change that and therefore our most important task is to get the creative content to perform. We do this, among other things, through a close collaboration between our creative and performance teams.
Media adaptation. The new thing.
Our creative department focuses heavily on adapting the creative material to the media on which it is to be delivered. For example, if it is part of the strategy to advertise on both YouTube and Snapchat, we make two versions, perfectly adapted to each platform.
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Since 2014 we have made a virtue of transparency, and you will not experience any binding periods, hidden fees or opaque reports. That’s how we roll.