Google Adwords banner sizes

We have compiled a list of the most used ad formats for Google AdWords, as well as some of the guidelines which must be observed while advertising on Google’s display network.

Technical requirements for banner size in AdWords

There are lots of banner sizes to use in AdWords.
We always recommend our customers to use all sizes as there can be obtained cheaper click prices by less widely sizes.
On the list we have highlighted the 5 main sizes for your next display campaign.

Type Mål Max størrelse Format
Vertical rectangle 240 x 400 150 kb .GIF, .JPG, .PNG & HTML5
Mobile leaderboard 320 x 50 150 kb .GIF, .JPG, .PNG & HTML5
Banner 468 x 60 150 kb .GIF, .JPG, .PNG & HTML5
Leaderboard 728 x 90 150 kb .GIF, .JPG, .PNG & HTML5
Square 250 x 250 150 kb .GIF, .JPG, .PNG & HTML5
Small square 200 x 200 150 kb .GIF, .JPG, .PNG & HTML5
Large rectangle 336 x 280 150 kb .GIF, .JPG, .PNG & HTML5
Medium rectangle 300 x 250 150 kb .GIF, .JPG, .PNG & HTML5
Skyscraper 120 x 600 150 kb .GIF, .JPG, .PNG & HTML5
Wide skyscraper 160 x 600 150 kb .GIF, .JPG, .PNG & HTML5
Half-page ad 300 x 600 150 kb .GIF, .JPG, .PNG & HTML5
Large leaderboard 970 x 90 150 kb .GIF, .JPG, .PNG & HTML5
Large mobilebanner 320 x 100 150 kb .GIF, .JPG, .PNG & HTML5
Billboard 970 x 250 150 kb .GIF, .JPG, .PNG & HTML5
Standing 300 x 1050 150 kb .GIF, .JPG, .PNG & HTML5
Panorama (SE) 980 x 120 150 kb .GIF, .JPG, .PNG & HTML5
Triple widescreen (SE) 250 x 360 150 kb .GIF, .JPG, .PNG & HTML5
Netboard (NO) 580 x 400 150 kb .GIF, .JPG, .PNG & HTML5
Top banner (DK) 930 x 180 150 kb .GIF, .JPG, .PNG & HTML5

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