It’s all about the keywords that searches uses in the search engines.
Keyword analysis is the organisationsámost valuable tool in relation to the activities of consumers in search engines. By examining which search terms that are being used in the search engines, you get an understand of áwhich keywords and phrases your business needs to focus on in the future – regardless of the product or service.
Is there initially been made a thorough keyword analysis, the next step will be to make the existing website search engine optimized.
Ask yourself this question:

“Which keywords does your potential customers use when they’re looking for your company, services or products?”

If you didn’t hesitate answering this question go test you could propably stop reading this article right now.
But if you have the slightest uncertainty in his voice you should keep reading!

Consumers have the Power Regarding Keywords

It mayásound harsh.
But the reality is that when it comes to keywords, the consumer or ‘seeker’ has the power.
Does the consumers even know theáterms within the your industry? Yes, it may sound professional but if nobody searches for it, it doesn’t have any value for your site.


You should do yourself a favor and do a keyword analysis or hireáan SEO expert to make one for you.

When we do Keyword Analysis for our Customers

We do everything we can to uncover what keywords that are attractive regarding your business.
Once all the attractive keywords have been intercepted the next step is usually to examine whether and how these keywords already is present on the website.
Then we makeáa strategy:

  • How the customer should structure their site in the future as much as possible, so that their website becomes more visible in the search results.
  • Where and how should the customer implement the most suitable keywords in their content strategyáfor content on the website.

It can be very challenging to chooseáaáSEO strategy, but once the proper SEO strategy has beenáput into use, the company has the best requirements toásucceed.

The Importance of Keyword Analysis

Marketing is mostly analytical.
It’s rare that new marketing strategies in companies haven’t beená’field-tested’ and analysed before being put into use – making it one of the most important factors in general marketing.
Online search engine marketing doesn’t differentiate that much from other formsáof marketing. Keywords obviously dictates campaigns with specific focus keywords – and that’s why you and your company’s primary focus should be on creating a good keyword analysis.

A keyword analysis provides you with possibilities

Basically a keyword analysis is the most important factor for success witháonline marketing.
This is what a thorough keyword analysis provides:

  • Insider Knowledge: Increased knowledge about popular keywords in the search engines gives you insight into consumer habits, which you can use in several aspects of business.
  • Increased conversions: Increased focus on converting keywords are good for ROI (Return On Investment).
  • Time Prioritization: By avoiding ‘wasting time’ on keywords that don’t give any value to the company, it’s time consuming and especially a costly affair.
  • Finding new markets: It’s evident in several instances that customers find new existing markets, as they were not already familiar with.

Despite these obvious advantages of a keyword analysis, many online marketers doesn’t use much time onáthese analyzes. Mostly because they think it’s time consuming.
However, there are a number of available tools available on the Internet.
A great tool to examine how popular certain keywords are, Google’sákeyword planner.
keyword analysis google keyword planner
It simply requires that you create yourself an AdWords account. Do you needáhelp witháAdWordsáour team at Spinnaker Nordic are the experts you want.
Is your AdWords account already set up and ready to go, just go into the Keyword Planner and enter the keywords you want to analyse:

keyword analysis keyword planner google
This is how your results should be represented:
keyword analysis keyword planner google result
Google’s Keyword Planner is a helpfull tooláto get an overview of how many monthly searches a certain keywords have.
However, it’s still a challenge to analyze the value of a keyword. Whatever you choose to do with the outcome, and how you can use this in your company, is entirely up to you.


Prioritizing Keywords

Once we’ve found relevant and conversion possible keywords, these keywords will be discussed in cooperation with the customer.
If there isn’t a agreement across the board, both internal and external to the company, an implementation of keywords will never be full end.
Google’s algorithms have a lot of parameters which we know is a direct factor associated with search engine optimization.
Much of the time it’s about gettingáproduced the right content for the website, in which the selected keywords are implemented. Does the content already fulfill the needs and demands, but the amount of conversions per. visitors is nonexistent, this is also something we can take care of.

How do I optimize my website even better compared to the selected keywords?

As mentioned earlier, there’s no point in a website packed with technical term and generally a language that visitors don’t understand.
If we once again look at Google and its algorithms, Google rewards websites that speak a language the consumersáunderstands.
Google’s algorithm, Panda, Penguin and Hummingbird sometimes punishes websites that doesn’támeetsátheir algorithms demands.
If you write content for your website, with these tips in mind, you can continue working without being worried that Google some day will knock atáat your door.
Of course that’s a metaphor.
But still, if Google thinks your doing something you shouldn’t that can easily move your website to page 70 of the search results or completely delete you fromátheir search engine.

Landing Pages

AsáGoogle puts it, landing pages is a lot like cars:

Make sure they’re turned-up properly, and you’ll likely get better performance and savings out of them down the road.”

With SEO glasses, alluding to Google, the content on the homepage’s landing pages should be relevant to the keywords you wish to rankáon.
If the landing page doesn’t contain the inteded keywords, it becomes very difficult to rank on those keywords – no matter how many quality backlinks you have.

Long-tail Keywords

Long-tail keywords are keywords that consists at least two keywords and typically between three and five words.
It’s usually easier to rank well on long-tail keywords because of theálonger length than a single word.
How difficult do you think it is to rank no. 1 on a keyword as ‘car’?
Compared to AdWords, a long-tail keywords often provide a higher Quality Score and lower click prices as the competition narrows.
However, it may still be a difficultáprocess to find good long-tail keywords, especially if you don’t have any experience in identifying good long-tail keywords.


When you got your keywords

Is’t important to keep up with market trends.
There will always be competitors who will compete on theákeywords you use and therefore you must never stop working with the keywords.
A website is never finished – there will always be something that can be optimized.