It's all about timing
Heating oil is not the sexiest product. Therefore, it is about being relevant to the customers when it applies. We have thoroughly tested and built a setup that, at exactly the right time, notifies the individual customer that it is almost time.
It is not quite easy to do.
Because all customers are different. Some houses are well insulated, some are located in a region that has had cold weather, some do not fill the oil tank completely. That is why we have built an e-mail flow for YX that is based on predictions.