DCO and feed management

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Feed management

As an e-commerce company, it is important to have control over your product data. It can make the difference when it comes to creating results through the more automated part of the efforts that typically lie in an e-commerce.

At Spinnaker Nordic, we have a well-worked and well-tested setup that ensures that a number of things are in place for our e-commerce customers, and which makes their lives much easier.


By centralizing your product data, you ensure that all sales channels have access to consistent and up-to-date information. This reduces the risk of errors and inconsistencies that can damage your brand and customer experience.


With a centralized data structure, we can quickly update and distribute product information, saving valuable time and resources.

Better Data Analysis

Aggregated product data allows for better analysis and insight. This can be used to understand customer behavior, optimize product listings and improve marketing strategies.

Improved SEO

Well organized and optimized product feeds contribute to better SEO. This means higher rankings in search engines and increased visibility for your products.

Case - Nemlig.com

An example of how we work with feeds and DCO

We help Nemlig.com achieve a strong performance in their programmatic setup via both personalized and self-optimizing banners across media and platforms.

We use e.g. Raptor's technology directly in banners, and continuously tests messages for different target groups. It all happens dynamically based on their product feed and the algorithms contained in, among other things, DV360 and CM360.

Dynamic Creative Optimization

DCO is not just a technology, it is an approach to digital advertising that combines creativity with data to create deeply personal and effective advertising campaigns.

What is DCO?

Dynamic Creative Optimization is an advanced form of digital advertising that uses real-time data to adjust and optimize creative elements of an ad campaign. With DCO it is possible to create thousands of unique banner versions targeted specifically to different segments of your audience.


We employ retargeting strategies to reconnect with users who have previously interacted with your brand. Using data about their past behavior, we can create customized ads that resonate with their specific interests and needs.

Personalization in Banners

Our access to various DCO technologies enables real-time banner personalization. This means that each user sees content and offers tailored to them, significantly increasing relevance and engagement.

Ongoing creative testing

We believe in the power of data-driven decision making. That's why we continuously perform A/B tests and multivariate tests to constantly improve the creative elements of your campaigns to ensure maximum effectiveness and engagement.

Improved performance

The result of our DCO strategies is a significant improvement in performance. By delivering more relevant and engaging experiences, we see an increase in both click-through rates and conversion rates.