What is insourcing?
We are proud that over time we have helped a number of the best Danish companies to become independent and move their skills in-house. But what does it actually mean?
It's not just one thing
Our insourcing is not a single solution that can be packaged. It starts with a starting point in your organisation, and a deeper analysis of what will both benefit the most and be the economically smartest way to go.
Based on our analysis and work with your organization, we create a concrete plan for what should be insourced - and what should not be insourced.
Typically, it concerns competences in an in-house team. Here we often see that the real specialist skills are located with external consultants or agencies, which charge a high hourly rate for the work. This is where we ask: Why don't those skills reside in the company?
Therefore, we typically create a process where we are responsible for the process of recruiting, training, training and helping the new faces, who must build the skills that are otherwise not in the company.
We helped Unisport to be able to run their own marketing across countries
Spinnaker Nordic and Unisport began a collaboration in 2014, where Spinnaker Nordic consisted of individual consultants, where the collaboration was to contribute to the then process of:
- To scale marketing across existing and future markets
- To free Unisport for the operation of marketing activities via Google
- To find and develop a model for measuring the effect of marketing
Millionbesparelse for Danmarks online supermarked, ved insourcing af medieindkøb
Vi nærmer os et årti med nemlig.com som et af vores stolteste kundenavne, og det startede som mange andre af vores projekter med et insourcingforløb. I dette tilfælde handlede det om:
- Indledende test af besparelse ved internt medieindkøb
- Etablering af egen DSP og direkte in-housemedieindkøb hos medierne
- Aktivering af førstepartsdata, og udvikling af egen DCO løsning
- Etablering af kundespecifik annoncering med forbindelse til Raptor Machine learning
Et forløb med Uno X skaber forståelse for data, og bygger kompetencer in-house
I et samarbejder der har strukket sig i mere end et årti, har vi hjulpet forskellige afdelinger hos Uno X og YX Energi, med at indsamle data og få forståelse for hvordan man benytter data til at træffe besutnger med. Vi har blandt andet:
- Oplært personalet i navigation, analyse og rapportering via GA4
- Skabt en process for læring ved løbende 1:1s og kurser
- Sikret ejerskab på egen data og infrastruktur til digital marketing
Oplæring i annoncering og etablering af interne processer
Sammen med Raw-Bite skabte vi grundlag for en øget værdiskabelse på marketing, og den interne drift af blandt andet annoncering på Meta.
- Kursus i praktisk kampagneimplementering
- On-site oplæring og processoptimering
- Specifik vidensoverførsel i Meta Ads
