Google Marketing Platform meets Raptor - in a split second
In this project, we have fused the best of two worlds together. Raptor's recommendations based on AI and machine learning send products directly into a banner in real-time.
Even before the auction is won and the banner is loaded (on e.g. Politiken.dk) we know whether we know the user. At the moment when the banner is loaded, GMP sends the user ID to our banner, which then asks Raptor which products we should show to the user in question.
All this happens in a split second, and the user gets a personal and not least relevant experience.