It's all about timing

Heating oil is not the sexiest product. Therefore, it is about being relevant to the customers when it applies. We have thoroughly tested and built a setup that, at exactly the right time, notifies the individual customer that it is almost time.

It is not quite easy to do.

Because all customers are different. Some houses are well insulated, some are located in a region that has had cold weather, some do not fill the oil tank completely. That is why we have built an e-mail flow for YX that is based on predictions.

Personal communication

Security is an important parameter when it comes to e-commerce. Therefore, it is a consistent theme in YX's communication to be personal and close to the customer. It shouldn't work like a machine when you buy heating oil. The 24-hour phone line also helps with that.

Overview of flows and performance - this creates insight

An important task when developing automated e-mail flows is to have an overview.

Far too many times we have seen that a solution has been developed which in the end you do not understand yourself. That's why we make a virtue of visualizing flows and making it clear to everyone what happens when.