Konges Sløjd customer club

Mads Haulund
September 1, 2023

The challenge

Konges Sløjd wanted to create a customer club that gives benefits to their loyal customers when they shop on their Shopify webshop. This had to play along with their email marketing, which required syncing data across Shopify and Klaviyo.

The solution

The solution required a rethinking of Shopify's account functionality - i.a. because it should be possible to create and store dates of birth and club status. We created a new design, signup flows and customer club features, which were then coded into the Shopify theme. In addition, we developed a custom backend integration that synchronizes relevant data between Shopify and Klaviyo - all in real-time.

Rethinking Shopify Accounts

Profile data

The customers' user profile contains a comprehensive overview with a new design. Customers can add and edit their children's birthdays, change marketing permissions and their club status. An overview of previous orders and delivery addresses has also been developed. All this makes it easy to keep track of important information and customize the shopping experience as needed.

Wishing list

The new wish list makes it possible to save products on the user profile when logged in. The function makes it easier to organize and share wishes and creates a more personal and pleasant shopping experience.

Birthdays

It is very easy to add and/or edit birthdays directly from the user profile. It is possible to create a birthday for all your children, where you can also enter a name for each child. All this data is synchronized in Konges Sløjd's email marketing platform Klaviyo, where automations have been set up that send out emails to customers on their children's birthdays. All this is made possible by our custom data synchronization.

Members only products

Members of Konges Sløjd's customer club get access to exclusive products that are only available to club members. This is assuming a rethinking of the signup flow directly on the product page and implementation of a "Members only" label on the product images. Try it yourself!

If you access a Members only product without being a member of the customer club, you will easily be able to create a new user profile and grant marketing permissions - directly from the product page. Members only products are easily managed from Shopify's backend, where you set a product tag on the products you want to be exclusive to the customer club members.

Data synchronization

It was necessary to develop a fully customized integration between Shopify and Klaviyo. It aims to synchronize data between Shopify and Klaviyo's API. This makes it possible to change the data on the user profile and to update the information in Klaviyo in real time at the same time.

Our integration enables Konges Sløjd to collect birthdays, marketing permissions and customer club registrations – as well as create exclusive products – completely without the use of third-party apps. This helps to create a good user experience, as the customers themselves can add/edit data saved in their user profile.