It’s all about the keywords that searches uses in the search engines.
Keyword analysis is the organisationsámost valuable tool in relation to the activities of consumers in search engines. By examining which search terms that are being used in the search engines, you get an understand of áwhich keywords and phrases your business needs to focus on in the future – regardless of the product or service.
Is there initially been made a thorough keyword analysis, the next step will be to make the existing website search engine optimized.
Ask yourself this question:
“Which keywords does your potential customers use when they’re looking for your company, services or products?”
If you didn’t hesitate answering this question go test you could propably stop reading this article right now.
But if you have the slightest uncertainty in his voice you should keep reading!
Consumers have the Power Regarding Keywords
It mayásound harsh.
But the reality is that when it comes to keywords, the consumer or ‘seeker’ has the power.
Does the consumers even know theáterms within the your industry? Yes, it may sound professional but if nobody searches for it, it doesn’t have any value for your site.
You should do yourself a favor and do a keyword analysis or hireáan SEO expert to make one for you.
When we do Keyword Analysis for our Customers
We do everything we can to uncover what keywords that are attractive regarding your business.
Once all the attractive keywords have been intercepted the next step is usually to examine whether and how these keywords already is present on the website.
Then we makeáa strategy:
- How the customer should structure their site in the future as much as possible, so that their website becomes more visible in the search results.
- Where and how should the customer implement the most suitable keywords in their content strategyáfor content on the website.
It can be very challenging to chooseáaáSEO strategy, but once the proper SEO strategy has beenáput into use, the company has the best requirements toásucceed.
The Importance of Keyword Analysis
Marketing is mostly analytical.
It’s rare that new marketing strategies in companies haven’t beená’field-tested’ and analysed before being put into use – making it one of the most important factors in general marketing.
Online search engine marketing doesn’t differentiate that much from other formsáof marketing. Keywords obviously dictates campaigns with specific focus keywords – and that’s why you and your company’s primary focus should be on creating a good keyword analysis.
A keyword analysis provides you with possibilities
Basically a keyword analysis is the most important factor for success witháonline marketing.
This is what a thorough keyword analysis provides:
- Insider Knowledge: Increased knowledge about popular keywords in the search engines gives you insight into consumer habits, which you can use in several aspects of business.
- Increased conversions: Increased focus on converting keywords are good for ROI (Return On Investment).
- Time Prioritization: By avoiding ‘wasting time’ on keywords that don’t give any value to the company, it’s time consuming and especially a costly affair.
- Finding new markets: It’s evident in several instances that customers find new existing markets, as they were not already familiar with.
Despite these obvious advantages of a keyword analysis, many online marketers doesn’t use much time onáthese analyzes. Mostly because they think it’s time consuming.
However, there are a number of available tools available on the Internet.
A great tool to examine how popular certain keywords are, Google’sákeyword planner.
It simply requires that you create yourself an AdWords account. Do you needáhelp witháAdWordsáour team at Spinnaker Nordic are the experts you want.
Is your AdWords account already set up and ready to go, just go into the Keyword Planner and enter the keywords you want to analyse:
This is how your results should be represented:
Google’s Keyword Planner is a helpfull tooláto get an overview of how many monthly searches a certain keywords have.
However, it’s still a challenge to analyze the value of a keyword. Whatever you choose to do with the outcome, and how you can use this in your company, is entirely up to you.
Once we’ve found relevant and conversion possible keywords, these keywords will be discussed in cooperation with the customer.
If there isn’t a agreement across the board, both internal and external to the company, an implementation of keywords will never be full end.
Google’s algorithms have a lot of parameters which we know is a direct factor associated with search engine optimization.
Much of the time it’s about gettingáproduced the right content for the website, in which the selected keywords are implemented. Does the content already fulfill the needs and demands, but the amount of conversions per. visitors is nonexistent, this is also something we can take care of.
How do I optimize my website even better compared to the selected keywords?
As mentioned earlier, there’s no point in a website packed with technical term and generally a language that visitors don’t understand.
If we once again look at Google and its algorithms, Google rewards websites that speak a language the consumersáunderstands.
Google’s algorithm, Panda, Penguin and Hummingbird sometimes punishes websites that doesn’támeetsátheir algorithms demands.
If you write content for your website, with these tips in mind, you can continue working without being worried that Google some day will knock atáat your door.
Of course that’s a metaphor.
But still, if Google thinks your doing something you shouldn’t that can easily move your website to page 70 of the search results or completely delete you fromátheir search engine.
AsáGoogle puts it, landing pages is a lot like cars:
“Make sure they’re turned-up properly, and you’ll likely get better performance and savings out of them down the road.”
With SEO glasses, alluding to Google, the content on the homepage’s landing pages should be relevant to the keywords you wish to rankáon.
If the landing page doesn’t contain the inteded keywords, it becomes very difficult to rank on those keywords – no matter how many quality backlinks you have.
Long-tail keywords are keywords that consists at least two keywords and typically between three and five words.
It’s usually easier to rank well on long-tail keywords because of theálonger length than a single word.
How difficult do you think it is to rank no. 1 on a keyword as ‘car’?
Compared to AdWords, a long-tail keywords often provide a higher Quality Score and lower click prices as the competition narrows.
However, it may still be a difficultáprocess to find good long-tail keywords, especially if you don’t have any experience in identifying good long-tail keywords.
When you got your keywords
Is’t important to keep up with market trends.
There will always be competitors who will compete on theákeywords you use and therefore you must never stop working with the keywords.
A website is never finished – there will always be something that can be optimized.
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Why does companies use billions on online advertising in search engines?
Payed ads with Google Adwords is easy to track, measure and target segments – big or small, doesn’t matter.
At the same time, it’s more profitable for the companies because of all the informations that online ads gives us.
The reason why companies buys more and more of these PPC ads is because they work great!
PPC stands for Pay Per Click – which is when a company pays search engines a fixed price every time a visitor clicks though to the companys site.
A lot of us uses search engines every day
Google is the most known and most used search engine out there. Google owns Google Chrome and a lot of services on Android.
Google is the default browser on Apple devices and in the Opera web browser.
You have probably already noticed all the ads on the internet, on the online medias and e-commerce sites. It’s important to mention that Google owns Youtube.
Yahoo! is the leading portal with the most traffic driving though it. The users of Yahoo’s search engine is most of all old users that uses their services and have their e-mail at Yahoo!
Yahoo! is also the default search engine in the Firefox web browser.
Microsoft uses Bing as their default site in their web browser, Internet Explorer.
Microsoft owns Internet Explorer which is why, Internet Explorer is the default web browser on their computer operating system, Windows.
Is it only the major search engines that is important?
There is a lot of search engines available out there, but the the small and new search engines doesn’t reach the big search engines to their knees. At least not when it comes to organic traffic.
Have you ever used the search engines Oomph, Cameroon, Excite, Search Hound, Search Web and Seeru?
This is a Top 5 list of the most popular search engines:
wefjqef no oinpq34 oi4oipq34inpuq pnuqg pinuq gnupfqw u9q pnuq wefqefwpq fw
Source eBiz – April 1. 2016 – based on Alexa Global Traffic Rank og U.S. traffic Rank.
As mentioned earlier, these search engines is used as default sites in some of the biggest browsers out there – that’s also why the amount of users is so much bigger than their contestants worldwide.
Effective advertising with AdWords
Google AdWords is one of the most effective online marketing channels. We at Spinnaker Nordic have created some transparente solutions for you and your company.
At Spinnaker Nordic we have a strong team dealing with Google AdWords. With a couple of former Google employees and employees with experience from some of Googles biggest Danish customers, which make us among the elite in producing campaigns and advanced solutions in Google AdWords.
Our way of working with Google AdWords is influenced by our strong wish for transparency for our customers and business partners. This results in the fact that our solutions always includes ongoing updates and monthly reports. We work from the principle that an AdWords account is never truly finished and that the best results come from continuous optimization.
Achieving a better ROI with automation
One of the most important components of succesful online advertising is automation of manual work. With this in mind you can save a lot of time and still achieve great results.
We believe that its is necessary to combine the automation with ‘hands on’ to get a nice blend of automation, quality and creativity concerning keywords and ads.
Our contracts always involves monthly work with the account based on the principle that there must be continuously optimizations to achieve the best possible development of the ads.
Leading Marketing Attribution Agency
At Airtame we have been really pleased about our work with Spinnaker Nordic. Our cooperation has involved both hands-on Adwords tasks and guidance on the the same subject. Furthermore, Spinnaker Nordic is among th leading agencies in Denmark who understands the difficult discipline: Marketing Attribution.
Together we have developed an understanding of this discipline related to our company and the value of it is unbelievable. If you want competent help from some really nice people, Spinnaker gets my best recommendations.
Great e-commerce and sales knowledge
We’ve been using Spinnaker Nordic for a longer period to advise and optimize in our AdWords endeavours. We are happy with the work and skill, and will always recommend Spinnaker Nordic, they have a broad spectrum of knowledge in e-commerce and have contributed to our online growth.
Structured AdWords account
We’ve had the pleasure to work together with Spinnaker. Spinnaker helped us achieve a structured AdWords account. We also get a report each month with a view of the work that has been done.
We recommend Spinnaker!
Spinnaker Nordic has optimized our AdWords account which have had a major impact on our growth the last few years. We highly recommend them to do Google AdWords and a general dialogue about online marketing strategies.
Nybolig Munch & Bjerregaard
Get a quote for AdWords
Transparency is the most important keyword at Spinnaker Nordic. To make sure that you are fully aware about your accounts progress, you’ll get a monthly report at the end of the month.
The monthly report is designed in relation to the most important parts of your business. It includes benchmarks as ranking, the amount of traffic and conversions.
You’ll always have full access to your AdWords account, so that you at any time can go take a look at the developments.
We create your AdWords account to suit your exact needs.
Transparent and efficient approach!
Spinnaker Nordic has helped us set up Display Remarketing. We have also acquired a lot of experience from the time Spinnaker Nordic spend on educate us in the various media and advertising opportunities.
With a highly transparent approach, and high efficiency of the projects in the campaign process, we can recommend Nordic Spinnaker as a partner.
Nichlas Rask Tougaard,
Det nye sort
We’ve been using Spinnaker Nordic to handle our AdWords Optimizations, and they have played a big part of in contributing to the growth we have had these years. I can surely recommend them for Google AdWords and online marketing strategies in general.
Nybolig Munch & Bjerregaard
We make sure that your AdWords account comply with the estimated campaign budget.
Success in AdWords does not come from being the best at managing keywords — it comes from being the best at managing queries.
It’s extremely important to constantly optimize and adapt existing campaigns to ensure that the right message appears. In addition, Furthermore, the best omtimized AdWords ads obtain the best quality score, which make the ads achieve the best possible locations and click prices.
New Keywords Every Month
It is important to continuously adjust the keywords on the ongoing campaigns.
By looking at performance metrics of the campaigns, we adjust the keywords depending on how effective they are.
Furthermore, it’s important to decide whether existing bids should be increased or reduced.
Relevant high quality keywords are essential to your success with AdWords ads.
With the right bid adjustments and continous optimization of AdWords campaigns, you can improve your return on investment.
Bid modifications is also used to edit your ads so they appear based on where, when and how people search on Google.
For example, sometimes searches from a mobile device is worth more to you, if it comes at certain times of the day or a particular place.
We make bid adjustments for:
- Mobile devices
- Advertising Planning
- Top Content
- Targeting Methods
Bid adjustments are set by percentages.
For instance, a campaign that is set to be displayed 30% more on mobile devices could look like this:
Starting bid: $10
Mobile adjustment: $10 + ($10 x 30%) =$13
Resulting bid for searches from mobile devices: $13
We help with the creation of content to make your website more noticeable by search engines.
Implementation of Keywords
To be found in search engines for certain keywords, it’s essential that you use the keywords or phrases you want to rank on.
We help you with the implementation of keywords and phrases in your On-Page content, meta descriptions, anchor texts, images and videos.
Improving user experience
The search engines constantly evaluates the quality of the content on your website. As an example, Googles uses behavioral analyzes to get data on how the customers behaves after they have pressed on the link to your website though Google’s search engine.
They look among factors as bounce rate, how long the customers visets the page, the number of pages the customers visited on the specific domain and much more.
All these data, you get access to inside Google Analytics – which we will help you get started with.
Analytics Conversion Tracking
We help setting up tracking within your AdWords account with Google Analytics and your website.
With conversion tracking, you can see your conversion data in three columns: Frequency, Cost/Conversion and Conversions.
Without implementation of sales tracking it’s hard to know which of your keywords that results in the most revenue and what actually doesn’t work anymore.
If you sell physical products, Google Shopping is the perfect traffic source for your business.
Product ads typically appears on the right side of the search results in Google. The way product ads differentiates itself from AdWords ads is that besides the ad, you can display a product name, a product image and a price.
We help setting up your Merchant Center account as well as the merging of your shop and Merchant Center account.
Advanced Bid Strategies
With the advanced bidding strategies, we estimate the bids after the parameters in the auction that has the highest value to you.
Furthermore, we develop specialized bidding strategies that continually ensures that your ads have the right bid in the auction. For example, it’s necessary for your business to have a minimum impression share (view percentage) of over 90% on a high priority keyword, which advanced bidding strategies can provide.
Get a quote for AdWords